ZeniMax Trademark and Brand Guidelines

Thank you for helping us protect ZeniMax’s trademarks and brand assets

ZeniMax is grateful for the trust that people place in our games and experiences.

ZeniMax’s brand assets — including the ZeniMax Trademarks (as updated from time to time), logos, icons, designs, trade dress, fonts, names of ZeniMax software, products, services, sounds, emojis, and any other brand features and elements, whether registered or unregistered (“Brand Assets”) — are proprietary assets owned exclusively by ZeniMax and its group of companies for a broad range of goods and services.

These ZeniMax Trademark and Brand Guidelines (“Trademark and Brand Guidelines”), which may be updated from time to time, detail how our Brand Assets can be used under specific circumstances. Many uses, including our logos, app and product icons, and other designs, will require a license first. Unless you have an express license from ZeniMax, these Trademark and Brand Guidelines will exclusively govern your use of our Brand Assets. ZeniMax reserves the right to take action as necessary to protect ZeniMax trademarks and Brand Assets.

These Trademark and Brand Guidelines are to be read consistently with our Code of Conduct, Terms of Service and any specific End-User License Agreement for any particular game. In the event of any inconsistency with respect to ZeniMax’s Brand Assets, these Trademark and Brand Guidelines will prevail.

Dos and don’ts

To help you understand what you can and can’t do with ZeniMax’s Brand Assets, you will find here this non-exhaustive list of Dos and Don’ts.

In general, word trademarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing ZeniMax is affiliated with or endorses your product or service.

However, our logos, app and product icons, illustrations, photographs, videos, and designs can never be used without an express license. Please review these additional tips to better understand how you can more clearly communicate the role that our Brand Assets convey in your communications.

Dos

In general, you may do the following with ZeniMax’s word trademarks, including game titles:

✔ Truthfully and accurately refer to ZeniMax and its products and services.

✔ Use without alteration in text to refer to ZeniMax and its products and services.

✔ Use in the title of news articles, when truthful and not misleading.

✔ Use as an adjective before a noun (e.g. THE ELDER SCROLLS game).

✔ Include a trademark footnote to give notice that you are using ZeniMax’s trademarks (‘ZeniMax, (list additional trademarks in alphabetical order) are trademarks of the ZeniMax group of companies.’)

Don’ts

Without a written license or express permission from ZeniMax:

× Don’t use ZeniMax’s Brand Assets in the name of your business, product, service, app, domain name, social media account, other offering, or business indicator.

× Don’t use ZeniMax’s logos, icons, or designs, in any manner.

× Don’t imply an affiliation, endorsement, sponsorship, or approval with or by ZeniMax.

× Don’t alter, animate, distort, or misappropriate ZeniMax’s Brand Assets, for example, by combining ZeniMax’s Brand Assets with other terms, misspellings, or incorporating them into a tagline or slogan, etc.

× Don’t use ZeniMax’s Brand Assets as nouns, verbs, as a plural or in a possessive form.

× Don’t use ZeniMax’s Brand Assets in entertainment titles (including book, films, and magazines).

× Don’t use ZeniMax’s Brand Assets in the name of a user group, fan group, tech communities, or other organization name, irrespective of whether the group or organization is a non-profit.

× Don’t use ZeniMax’s Brand Assets on any tangible goods or packaging, including any promotional, marketing, swag, or other items.

× Don’t use ZeniMax’s Brand Assets in a way that is unlawful, deceptive, harmful to others, obscene or disparaging.

× Don’t file any application to register terms or logos identical or similar to ZeniMax’s Brand Assets as a trademark, service mark, trade name, doing business as designation, or any other proprietary right. × Don’t use ZeniMax’s Brand Assets in the domain name for your website’s URL.

Legal notice

Any use of ZeniMax’s Brand Assets must comply with these Trademark and Brand Guidelines, or other licensing/contractual arrangements with ZeniMax. Third parties, including licensees, may never claim ownership rights in ZeniMax’s Brand Assets, or brands that are confusingly similar to ZeniMax’s Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner.

ZeniMax expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide.

Resources

If your proposed use falls outside of these Trademark and Brand Guidelines, the use is not permitted unless you obtain approval from an authorized contact within ZeniMax.

Last Updated: May 02, 2024